Brand Bidding & Paid Advertising Policy

Introduction

This Brand Bidding & Paid Advertising Policy establishes the rules governing paid marketing activities conducted in connection with the XGlobal Affiliate Program and digital economy participation framework ("Program").

The Policy is designed to protect the XGlobal brand, trademarks, domains, reputation, advertising relationships, participants, and customers while ensuring that paid promotional activities are conducted lawfully, transparently, and responsibly.

The requirements of this Policy apply in addition to the XGlobal Affiliate Program Terms, Marketing & Digital Economy Participation Guidelines, Privacy & Data Protection Policy, and any other applicable Program rules.

Scope & Application

This Policy applies to all affiliates, sub-affiliates, participants, publishers, marketers, and other persons authorized to promote XGlobal or participate in the Program.

Brand Bidding Rules

• Affiliates may not bid on XGlobal trademarks, brand names, registered or unregistered brand terms, or confusing variations without written authorization.
• Affiliates may not purchase search keywords designed to intercept, divert, confuse, or compete directly with searches for XGlobal.
• Affiliates may not use misspellings, abbreviations, domain variations, or other intentionally confusing versions of XGlobal brand terms for paid advertising.
• Affiliates may not create advertisements that imply that they are XGlobal, an official XGlobal office, employee, representative, or exclusive agent.
• Any exception to these restrictions requires prior written approval from XGlobal.

Restricted Keywords & Brand Terms

XGlobal may maintain restricted, protected, or prohibited keyword lists for paid advertising. Affiliates are responsible for reviewing applicable Program instructions and complying with updated restrictions.

• XGlobal company names and brand names.
• XGlobal trademarks, service marks, logos, and protected brand expressions.
• XGlobal domains, subdomains, URLs, and confusingly similar domain variations.
• Misspellings or deliberate keyword variations intended to capture XGlobal-related searches.
• Keywords that falsely suggest official XGlobal support, employment, ownership, representation, or authorization.

Paid Advertising Standards

All paid advertisements connected to XGlobal must be truthful, accurate, transparent, and consistent with applicable laws, advertising standards, and the rules of the advertising platform being used.

• Advertisements must accurately describe the promoted opportunity, service, activity, or participation pathway.
• No misleading, exaggerated, deceptive, or unsubstantiated claims are permitted.
• Affiliates may not make guaranteed income, guaranteed return, or financial certainty claims.
• Advertisements may not create false urgency, artificial scarcity, or deceptive expectations.
• Advertisers must comply with applicable consumer protection, privacy, advertising, and marketing requirements.
• All campaigns must comply with the applicable advertising platform's policies.
• Affiliates are responsible for the content and targeting of campaigns they independently create or operate.

Ad Copy & Landing Page Requirements

Paid advertising must provide a consistent and transparent user experience from the advertisement through to the destination or landing page.

• Landing pages must accurately correspond with the claims and offers presented in the advertisement.
• Affiliates may not use deceptive redirects, cloaking, hidden destinations, or misleading URLs.
• Landing pages must not impersonate XGlobal or create the appearance of being an official XGlobal corporate website unless expressly authorized.
• Required affiliate, advertising, sponsorship, or promotional disclosures must be clearly presented where applicable.
• Landing pages must comply with applicable privacy, cookie, consumer protection, and advertising laws.
• Advertising content must not contain unlawful, harmful, discriminatory, fraudulent, or prohibited material.

Tracking, Attribution & Traffic Integrity

XGlobal relies on accurate attribution and reliable traffic information to administer participation, referrals, campaigns, commissions, and related ecosystem activity.

• Affiliates must use approved tracking and attribution mechanisms where required.
• Manipulation of referral links, tracking parameters, cookies, conversion records, or attribution systems is strictly prohibited.
• The use of bots, automated clicks, click farms, fake traffic, traffic manipulation, or click fraud is prohibited.
• Affiliates must not generate artificial impressions, clicks, registrations, leads, conversions, or other attributable activity.
• Tracking technologies must be used in compliance with applicable privacy and data protection laws.